Our Products:Precious Metals, gold and silver coins, rounds, bars, and bullionOur Mission:Simplify the buying process of precious metals and illuminate the importance of financial responsibility and sound money.Our Philosophy:We believe that everyone should place a portion of their assets into gold and silver to preserve wealth – as an insurance policy or hedge against financial and political calamity.Gold has been used as a currency for over 2,000 years. During this time the value of gold has remained relatively stable. You might stop us here and say “Hold on a minute! How can you say that when the price of gold has gone from $280 in 2001 to $1,900 in 2011?” This is where we point out that there is a difference between price and value. The increase in the price of precious metals is not due to an increase in their value, but rather a decrease in the value of major world currencies such as the US Dollar, British Pound, and Euro.Central banks around the world have been keeping their printing presses on 24/7 to print paper money. What they are doing causes inflation, economic instability, and a lower standard of living for you. The best protection against this is simple: buying precious metals.