ATRY is an association of clubs to support them by setting standards for using digital technologies, distributed ledgers and cryptocurrencies. ATRY offer to clubs a new decentralized governance ecosystem that allows them to be placed at the center of a new financial model thanks to the active participation of the “glocal” economy (from local to global) like the new stakeholders who are the direct beneficiaries of sporting events: such as the hotel sector, restaurants, airlines, shops, businesses, institutions, …etc. All of them can offer their services and offers within a unique ecosystem, focused on the interaction of their participants and generate business among all from this new economic flow around the sports team. WELCOME TO THE CRYPTO SPORTS ECONOMY.