KYC�or Know Your Customer�is a critical process for all financial companies dealing with international investors, shareholders and customers. Clears is a technology based on the Ethereum blockchain offering a scalable and personalized KYC process. It aims to expedite the acquisition and delivery of required information to companies and regulators around the world, simultaneously improving the user experience by increasing security of sensitive personal data while lowering the cost.Today, most companies use proprietary and standardized KYC processes, requesting every new customer to submit an ID and a document certifying their current address. Only after a successful customer authentication has occurred are companies allowed to do business with a user. The data being used in a standard KYC process is often extremely fragmented, and there is no guarantee that the user completing the KYC is the legitimate ID holder. Additionally, many KYCs processes are unnecessarily complex in that the amount of documentation needed exceeds legal requirements for a given operation.Ironically, the same crypto-technology companies at the forefront of blockchain innovation are using archaic and unsecured KYC processes.