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LikeCoin Foundation funds the development of the LikeCoin protocol. LikeCoin aims to reinvent the Like by realigning creativity and reward. We enable attribution and cross-application collaboration on creative contents. With a reinvented Like button and our unique LikeRank algorithm, we trace content footprint and reward content creators by Proof of Creativity mechanism.In the Internet, rewards and creativity have been decoupled for long. This is especially true for independent content creators and freelancers. In the early days of the Internet, indies made money by selling their works online. All technical aspects of the Internet are now dramatically improved, yet the revenue model is not. In fact, it is worse. Content creators are not getting incomes but Likes. While some can take freelance projects and advertising jobs, such model is rather indirect. LikeCoin protocol is thus designed to monetise creative contents directly, so that creators can focus on creating great contents rather than selling or looking for business models. As technology evolves, everyone with a smartphone is a content creator of some sort. In particular, some photos taken by smartphones may have quality and resolution as high as single-lens reflex cameras. The crowds of freelance content creators and citizen journalists are huge and the market demand is extremely high. Once rewards and creativity are realigned, an explosive potential will be unlocked.With the reinvention of the LikeButton and the LikeRank mechanism, and also LikeCoin to incentivize the ecosystem participants, a new creative works economy can be built.LikeCoin Foundation is a tax-exempt charity under section 88 of the Inland Revenue Ordinance of Hong Kong.